BANGARUSWAMI SOUNDARAJAN
44,POULTRY FARMER,
MD,SUGUNA  POULTRY.
TURNOVER: IN1997 Rs 7 crore.
CURRENT TURNOVER: Rs 3,000 crore.




SUCCESS MANTRA: Fairness, transparency and an ethical working style is the key to making it.
BIGGEST ACHIEVEMENT: Suguna is a leading integrator of poultry products in India today.
GROWTH PATH: Suguna has a presence in 12 states with a network of 15,000 farmers.

Year	Achievement
1986	Suguna Group Was Founded by M/s.B.Soundararajan and G.B.Sundararajan. The Company Began Trading Layer Eggs.
1991	Introduced New Concept of Franchise Farming in India
1992	First Hatchery Was Started
1993	First Breeder Operation
1995	Hatchery and Breeder Operations Expansion
1998	Extruder Plant to Produce Full Fat Soya
1998	Semi Automatic Meat Processing Unit with Cold Storage
1999	Fully Automatic, Micro Processor Controlled Feed Mill
2000	Inclusion of Grand Parents
2001	Expansion of Operations into other States
2004	Soya Unit Operation in Nagpur
2006	Foundation for Asia's Biggest Feed mill Laid at Hoskote, Karnataka
2006	Successful implementation of Oracle ERP
2007	Layer Launch

Suguna, two decade old Poultry integrators, Currently operating in 11 states with the business value of 20,180 millions INR. It touches base with more than 15,000 farmers. The success of Suguna Poultry lies on its strategic move of contract farming.
Suguna Poultry Farm Limited is the brain child of the two innovative entrepreneurs and visionaries in the field of Poultry Industry, managing director B.Soundarajan and joint  managing director G.B.soundarajan.
 Without any backup force the self propelled Dynamic Duo foresaw the possible growth in Poultry Industry in India. The Balls were rolled back decades ago in the form of Integration or otherwise known as Contract Farming.
The target community is from Rural India. Presently covered in 8000 villages of 11 Indian states embracing more than 15,000 farmers and the effort is relentless. No place in India is considered to be unfit for Poultry activity. Mostly by invitation from each state Government Suguna makes its expansion. The model has attracted the people from across the border also to visit Suguna facility and observe the activities, only to be adopted in their place.For B.Soundarajan , son of schoolteacher parents, it’s almost blasphemy to undermine the value of education and attribute his success to attitude. But then, Bangaruswami Soundarajan, the managing director of the Rs 3,000-crore Suguna Poultry Farm, has always taken the road less travelled. Born in a village near Udumalpet, 130 km from Coimbatore, Soundarajan decided to do business immediately after completing school.
In 1990, with an initial investment of Rs 5,000, he followed his dream by setting up a poultry farm. What started as a small-scale venture today has grown to become a leading integrator of poultry products in the country with an increasing global presence. For Soundarajan, his biggest achievement has been the acceptance and appreciation of his management skills by people outside his state. “On realising that poultry can give regular incomes to farmers, even in droughts, N. Chandrababu Naidu and Buddhadeb Bhattacharya invited me to invest in Andhra Pradesh and West Bengal respectively,” says Soundarajan.
The turning point came in 1997, when Soundarajan decided to introduce innovative contract farming for the first time in the country and within a year, the company managed to record a turnover of Rs 7 crore. Suguna invests by helping farmers in the daily management of the chicks. Its employees closely monitor the growth of the birds and provide farmers with feed and free medicines.
Today, his poultry business has a presence in 11 states and provides assistance to around 15,000 farmers nationwide. For Soundarajan, management has been the key to success. In 2000, he introduced professional management in the company to augment growth. Recently, Suguna implemented a Rs 9-crore Enterprise Resource Planning solution supported by Oracle. “This will help us in setting up a robust information system to support our current growth,” says Soundarajan. Indeed, for the 44-year-old managing director, the dream has hatched. The two brothers hailing from a village and born in a teachers family have reached the business zenith with the zeal to excel.